Case Study Write up (Don't have any topic) Example | Topics and Well Written Essays - 500 words

Write up (Don't have any topic) - Case Study Example The business owners need to create a variety of fresh content for their social media every week. Furthermore, owners should use a variety of social media platforms such as: Twitter, Facebook and Instagram. Previously, owners mainly used word of mouth to promote their products. Using social media platforms has its disadvantages including: the owner needs to change content regularly so as to keep the consumers interested, and they also have to focus on a single media platform since using several shall confuse the consumers. The advantage of using social media platforms is that the business owner can increase participation in offline activities. The information in the social media platform can be updated from time to time. If the business is in a van, the consumers can easily know your new location and this ensures that you maintain a loyal customer base. Using television ads: Televisions are a common feature in almost every modern household. This means that business owners can reach a wide range of consumers with this form of marketing. This form of marketing is extremely expensive and time consuming since the commercial has to be acted out by professional performers. Word-of-mouth: This form of advertising involves telling people about your business by speaking to people. This is an extremely cheap means of marketing since all that is needed are some sweet words and charisma. However, this form of marketing is quite tedious since one must walk around stopping complete strangers and convince them to come buy their product. Using placards: This form of advertising is good for a small business since it provides a detailed summary about the business. The only disadvantage is on illiterate people who will not be able to decipher the information. Using radio ads: Radios are the most widespread electronic communication device in rural areas. This form of marketing means that the small business owner can reach

Marketing - Sunshine Foods, Inc Case Study Example | Topics and Well Written Essays - 500 words

Marketing - Sunshine Foods, Inc - Case Study Example The main cause identifiable with these problems is inappropriate business strategy that is not aligned with the changing market demands. Market demands include customer preferences and competitors’ offerings. Sunshine Foods Inc lacks focus on consumer requirements in terms of choice of quality, quantity and variety. Thirdly, its business strategy stalled at products with high potential sales volume resulted in limited sales potential by confining to bigger shops and excluding smaller retailers. This created limited market for the wide variety of Sunshine Foods’ products because the smaller retailers could not conform to the high volume sales policy, unaffordable in terms of cost and space. Next, lack of ownership is also a major contributor of low profits attributable to lack of focus on reducing operational costs. Lack of focus on employee retention and motivation caused the downfall of Sunshine Food Inc. Lack of co-ordination between production and sales department ad ded more problems. Lack of diversified expertise in the staff is one of the major problems in Sunshine Food Inc as most of its staff was from its parent company. Recommendations to improve the situation include strategic changes in different aspects of business; this should include change in corporate strategy, marketing and sales methods, research, and human relations. Firstly, the corporate strategy has to be aligned to the organizational goal of improving profits. Next, developing a research team to check profitable and non profitable products on a periodic basis will help the company assess customer requirements, market performance and efficiency of the strategies followed. This research can be used to formulate sales and marketing strategies accordingly. Sunshine Foods needs to expand its offerings to all kind of stores including smaller stores